If you remember, the film “Amazing Grace,” which was released last holiday season, was not only a box-office flop, but a critical failure as well. Though a miserable film by all accounts, it did successfully affirm Christian values. Apparently this wasn’t enough.
I would like to suggest that the missing ingredient is not a failure to target the appropriate market niche, thus reducing cinematic storytelling to a mere business venture, but rather the ideal is to create a quality film.
Christian moviegoers have a reputation for putting all of their eggs in the “values” basket and leaving none for the “quality film” basket.
I think that we are missing the point here.
If you remember, the film “Amazing Grace,” which was released last holiday season, was not only a box-office flop, but a critical failure as well. Though a miserable film by all accounts, it did successfully affirm Christian values. Apparently this wasn’t enough.
I would like to suggest that the missing ingredient is not a failure to target the appropriate market niche, thus reducing cinematic storytelling to a mere business venture, but rather the ideal is to create a quality film.
Christian moviegoers have a reputation for putting all of their eggs in the “values” basket and leaving none for the “quality film” basket.